Bai Shuliang, Associate Professor, PhD in Communication, USM, Associate Dean and Master supervisor of HBU-UCLan School of Media, Communications and Creative Industries.

Significant achievements: in recent years, he has published more than 30 papers in domestic core and above journals, presided over, and participated in several provincial and ministerial projects. In 2012 and 2017, he won the second prize of the Hebei Provincial Social Science Outstanding Achievement Award.