Yan Nan, holds a postgraduate degree in media and Advertising from the University of Leicester, UK. She has served as deputy director of the advertising department of The British China Times of Omeka News Group and a member of the DMT Digital Marketing Talent Certification Committee. In 2017, she joined HBU-UCLan School of Media, Communications and Creative Industries as a teacher. She is mainly engaged in media and advertising teaching and digital marketing research.